JOURNAL / 002 · FROM BRAND TO KITTHE JOURNEY · BEACON PLANT HIRE
Beacon Plant Hire brand-to-kit design journey showing the original brand, eight crest concepts, four football shirt directions with varied collars, detailing, personalisation, and the finished kit

From Brand to Kit: Beacon Plant Hire

We start with the company's existing identity, explore crest directions, develop bespoke football shirt and soccer jersey concepts, refine collar and sponsor details, add employee names and numbers for personalisation, then produce the final company kit.

Crest design

Beacon Plant Hire's lighthouse, navy and yellow identity becomes the foundation for multiple crest concepts.

Kit directions

We explore hoops, stripes, clean and classic shirt directions with rounded, button, V-neck and traditional collars.

Employee personalisation

Names, squad numbers, initials and departments give employees a stronger sense of ownership and engagement.